Amare Sui came to life during a heart-to-heart conversation with a close friend that really got me thinking. We were hashing out our future plans – careers, families, the whole deal. I was all about positivity and pride, but she took a different route, downplaying herself with self-doubt and feeling not good enough. And trust me, she's a beauty with talents for days. It hit me hard – if someone like her sees herself this way, who else does too?

That lightbulb moment made me realize it wasn't just her; it's a self-love journey many black women navigate. Be it family, friends, or coworkers, or myself, this cloud of self-doubt hangs around us despite our goal of loving and caring for ourselves. 

That's when the spark for Amare Sui ignited – a mission to carve out a safe haven for black women to bask in self-love, embracing every bit of who we are, quirks and all. Through uniquely curated jewelry, Amare Sui helps black women put themselves on pedestals and become the main characters of their stories.